Most small business owners tell me that they find it difficult to
work out what kind of advertising will work for their business.
They are kind of in 'reaction mode'; someone rings them or tells them about a great advertising opportunity to get more customers and they kind of say 'Yes' or 'No' without really doing their research.
It's all based on how good the sales pitch is and/or how much money they can spare to commit to the advertising 'opportunity'.
Here are, according to me, the 4 reasons why small business owners find it so hard to get new customers through advertising:
Are you getting bombarded with email offers, phone calls and
flyers every week from people telling you your website isn't
Search Engine optimized, you should come to a seminar and hear
how "Johnny ABC" made millions in your type of industry after going
broke or how you should book a webinar because there are limited
work out what kind of advertising will work for their business.
They are kind of in 'reaction mode'; someone rings them or tells them about a great advertising opportunity to get more customers and they kind of say 'Yes' or 'No' without really doing their research.
It's all based on how good the sales pitch is and/or how much money they can spare to commit to the advertising 'opportunity'.
Here are, according to me, the 4 reasons why small business owners find it so hard to get new customers through advertising:
1. "Your newspaper, TV and radio advertising reps are lying to you!"
- For instance, have you been told that if you only get your name and logo in front of the public long enough, customers will be beating a path to your door? Yeah, right! And once that fails you are told that “You didn’t advertise with us long enough” only to get ‘stitched up’ with yet another advertising package that’s guaranteed to drain your bank balance.
2. "The big brand ms to have more market share."
- Most business owners understand very little about how marketing actually works and they assume that their competitor's advertising must be working really well because there is a lot of it. Granted, if you throw lots of mud at the wall, some of it will stick, but many business owners give up before they even start because they believe it will cost loads of money to get the same result as their competition, which is funny because often, the competition have no or little idea either, they just keep spending, hoping that something good will happen sooner or later.
Are you getting bombarded with email offers, phone calls and
flyers every week from people telling you your website isn't
Search Engine optimized, you should come to a seminar and hear
how "Johnny ABC" made millions in your type of industry after going
broke or how you should book a webinar because there are limited
4.
You can go to a high priced advertising agency and talk to somebody who’s studied the BIG BRAND advertising secrets, but has never actually gone out and made any REAL money in their own small business. Not only will you be charged an arm and a leg, but in most cases you’ll be taking advice from a company who doesn’t even rely on the printed ad to market themselves.
If you’re like most people I know you are suffering from a severe case of “information overload” as it is. You don’t have enough time. And because of the introduction of the internet, any lazy idiot can put up a web site and start handing out marketing advice, even if in reality, they’ve never made any real money out of it or generated a new customer in their life.
The bottom line is more information is NOT the answer.
Let me ask you a couple of questions:
Do you want to attend all the business seminars that I have attended?
Do you want to research how to build a money making website?
Do you want to spend a lot of money on design and printing for little response?
Do you want to read all the business books I have read?
Do you want to study how to advertise on Facebook and other Social Media sites?
Are you interested in getting your neighbours daughter's ex-boyfriend who happens to have studied graphic design to create your next marketing campaign for you? (Fingers crossed, it may just work....)
